Some rants about SNES classic and pre-sells

Originally posted to August 27th 2017 to google plus.

So apparently the SNES Classic sold out of pre-orders in the US in a matter of hours yesterday.
Question. HOW DO YOU SELL OUT OF SOMETHING THAT'S MEANT TO GAUGE INTEREST IN A PRODUCT!!!!????? Nintendo, the point of pre-orders is to estimate how much demand there is for a product. "If X number of people pre-order, then we can estimate the demand will be Y." YOU DON'T LIMIT THE AMOUNT OF DEMAND THAT'S ALLOWED FOR A PRODUCT!!!!! It's business 101. This isn't some stupid "artificial scarcity BS" apologists give me when I talk about Amiibo scarcity. THIS IS LOST SALES!!! Unlike Amiibo where there is a rather limited audience (hardcore fans of current Nintendo that want DLC and figures), a SNES classic appeals to a LARGE demographic of casual people that grew up with the SNES and are saying "$80 to relive my childhood in HD, sure, that sounds like fun." They will NEVER take time off work to wait in line at a store in the hopes of MAYBE getting one. They are the ones who will walk by it in the electronics section and say "I had one as a kid, I think I'll buy it." You are IDIOTS!

And this, in response to this article on Reggie saying they underestimated demand.

Golly gee Reggie, you know how you can make it up to people? Ship. More. Units. How hard is that. And you know what else you could do? How about unlimited pre-orders.
"But we don't want to make more units than we can sell, and just have them sit on store shelves collecting dust." Well guess what, a pre-order is a guaranteed sale. Someone is paying you UP FRONT for the item, probably before the plastic is even molded, or the board is printed. You don't know how many units to make? Well, how about you make a couple thousand more than the number of people saying "here's $80 right now, I'll take my SNES classic in a month."